AlwaysConvert vs. Attention: Which Tool Is Better for Your Sales Team?
AlwaysConvert is a post-call coaching system. Attention is a real-time automation tool. Here's how to choose the right one for your team.
Quick Summary
AlwaysConvert
A post-call sales intelligence platform designed to help sales teams understand conversation quality, identify weaknesses, and improve overall performance through a systematic coaching process.
Ideal for:
Sales leaders who want to build a data-driven coaching system to improve their team's effectiveness.
Attention
A real-time sales assistant and automation tool that helps reps during calls with live prompts, CRM updates, and automated follow-ups.
Best for:
Sales reps who need to save time on administrative tasks and improve their individual efficiency.
At a Glance: Quick Comparison
| Category | AlwaysConvert | Attention |
|---|---|---|
| Focus | Post-call coaching system | Real-time rep automation |
| Best for | Sales Managers & Leaders | Sales Reps |
| Core Benefit | Improves team effectiveness | Improves rep efficiency |
| Coaching System | ||
| Rep Automation | ||
| Pricing | Starts at $49/user/month | Starts at $59/user/month |
What Each Tool Is Built For
AlwaysConvert
AlwaysConvert is built for sales leaders who believe that improving sales performance requires a systematic approach to coaching. It's designed to answer the question: "Why are we winning or losing deals, and how can I coach my team to win more?" It provides deep, actionable insights into call quality, rep behavior, and team-wide skill gaps, turning coaching from a guessing game into a data-driven science.
Attention
Attention is built for sales reps who are bogged down by administrative work. It's designed to answer the question: "How can I save time on CRM updates and follow-up emails?" Its value lies in automating the repetitive, time-consuming tasks that prevent reps from spending more time selling.
Feature Comparison
| Feature | AlwaysConvert | Attention | Winner & Why |
|---|---|---|---|
| Coaching System | (AC Score, 5-Stages, Flags) | AlwaysConvert: Built for coaching. | |
| Actionable Insights | (Prescriptive coaching) | ● (Generic scorecards) | AlwaysConvert: Tells you what to fix. |
| Rep Automation | (CRM entry, emails) | Attention: Built for automation. | |
| Team Performance Analytics | ● (Limited) | AlwaysConvert: Identifies team-wide skill gaps. | |
| Real-time Assistant | Attention: Guides reps during calls. | ||
| Onboarding & Ramp Analysis | AlwaysConvert: Pinpoints new hire weaknesses. |
Comparison for Sales Teams
When Your Team Needs Better Sales Conversations
AlwaysConvert is designed to dissect the quality of a conversation. It tells you why a call was good or bad, using data points like question ratio, talk time, and specific coaching flags. Attention focuses on automating tasks around the conversation, not analyzing the conversation itself in the same depth.
Team Coaching & Skill Development
This is where AlwaysConvert shines. The AC Score, 5-Stage Breakdown, and prescriptive flags give managers a clear, data-driven path to coaching. You can track a rep's improvement on a specific skill (like Objection Handling) over time. Attention's scorecards are more generic and lack the prescriptive detail needed for targeted coaching.
Impact on Sales Results
AlwaysConvert directly impacts sales results by improving the core skills that lead to closed deals: better discovery, stronger objection handling, and more effective closing. Attention impacts results indirectly by giving reps more time to sell, but it doesn't fundamentally change how they sell.
Which One Helps Sales Managers More?
AlwaysConvert is built for managers. The team dashboards, trend analysis, and rep-by-rep comparisons are designed to give leaders the visibility they need to build a high-performing team. Attention is primarily a tool for individual reps, with fewer features focused on team-level management and strategic coaching.
Why Teams Choose AlwaysConvert
- To build a scalable coaching system, not just automate tasks.
- To get prescriptive insights on what to fix, not just generic summaries.
- To replicate the habits of their top performers across the entire team.
- To make data-driven decisions about coaching and training.
- For a solution that is purpose-built for improving sales effectiveness.
Where Attention Performs Well
- Automating CRM data entry and saving reps time.
- Drafting and sending follow-up emails.
- Providing real-time reminders and prompts during a call.
- For individual reps who want a personal productivity assistant.
Who Should Choose AlwaysConvert
- Sales Leaders (Managers, VPs, Enablement) who want to build a data-driven coaching culture.
- Teams focused on improving sales effectiveness and closing more deals.
- Companies that believe coaching is the highest-leverage activity for driving revenue.
Who Should Choose Attention
- Sales Reps who want to reduce their administrative workload.
- Teams focused on improving sales efficiency and saving time.
- Companies where reps are already high-performers but are bogged down by admin tasks.
Pricing Comparison
AlwaysConvert
Starts at $49/user/month. Designed to be accessible for teams of all sizes who are serious about performance.
Attention
Starts at $59/user/month. Pricing can increase with more advanced automation features.
FAQ
What is the difference between post-call analysis and real-time tools?
Post-call analysis (AlwaysConvert) provides deep insights after a call to improve future performance. Real-time tools (Attention) provide assistance during a call.
Does this replace my CRM?
No. Both tools integrate with and complement your CRM.
How secure is the data?
Both platforms use enterprise-grade security and encryption to protect your data.
Does it work for remote teams?
Yes. Both tools integrate with common platforms like Zoom, Google Meet, and Microsoft Teams.
How difficult is onboarding?
AlwaysConvert can be set up in minutes. Attention may require more configuration to set up its automation workflows.
Ready to Improve Your Sales Calls?
Stop coaching blind. Fix the process before automating it with AlwaysConvert.
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